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Working in the pub trade

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Training & Support

Training & Support

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Leased & Tenanted Training & Support

Training & Support

To give you the best chance of running a successful and profitable pub business, Punch offers an all-encompassing programme of training and ongoing professional development for publicans.

To download our comprehensive Punch Progress training guide click here.

Before you start

Even before you serve your first pint, we want to make sure that you feel completely confident, knowledgeable and prepared. Especially if you are new to the pub business, there are a few things you’ll need to do before you start

Pre-Entry Awareness Training

The first thing you need to do is to complete BII Pre-Entry Awareness Training (PEAT). This training programme is accredited by the BIIAB, and it will help you identify the main issues that you should consider and investigate before you even take on a pub tenancy or lease. The cost for this can be found on the BII website. To enrol right now, click here.

Getting a Personal Licence

BIIAB Level 2 Award for Personal Licence Holders (APLH) and BIIAB Level 2 Scottish Certificate for Personal Licence Holders (SCPLH)

The licencing Act 2003 (England and Wales) and the Licensing Act 2005 (Scotland) requires anyone wishing to sell or authorise the sale of alcohol to obtain a PERSONAL LICENCE.

A Designated Premises Supervisor (DPS) must have a personal licence.

Part of the process is that applicants must obtain a recognised qualification. In England and Wales this is the Award for Personal Licence Holders (APLH) and in Scotland, the Scottish Certificate for Personal Licence Holders (SCPLH). We offer these courses through our training providers regularly at venues across the country.

Training fees will usually include:
• Tuition from experienced tutors
• Comprehensive course handbook
• Examination fee
• An application service is also available

During the course you will be shown how to complete your application form, but if you prefer and want to save some time, providers also have an application service available and can also assist you in obtaining or amending a Premises Licence.

Contact our training provider websites for advice and further details:

Personal Licence Holder Training Online
ABV Training
Arrochar Associates – Trainers and Consultants
CPL Training
In Dispensable

If you are taking a Punch site please state when booking as you can receive a special rate.



Professional pub training, tailored for you

Our industry leading personalised Publican training is carefully designed to give you all the skills and support you need – for as long as you need it.  Because we know that professional training is key to your success, we offer the essentials you need at no extra cost to you. Investing in your training is our key priority.  So, whatever you need, we’re always on hand to help you set-up, launch, manage and build a successful, sustainable and profitable pub business.

NEW PUBLICANS launching your business

In your critical first 6 months you will find that we will provide all the professional training you need to learn and practice new skills, so that you can successfully launch, run and manage your own profitable pub business. It’s vital to your business success, so it’s also free!


Safety First Certification Food Safety / Health and Safety

These two qualifications are included in your agreement and your modules will be sent to you by email to complete when you book your set-up training.
It is important that you undertake some essential training in both Food Safety (level 2) and Health and Safety (level 2) before you open for business. These courses can be completed as simple E-Learning modules, and will ensure you are clear on the food hygiene regulations, and can recognise and prevent potential hazards to your customers, yourself and your team. 

Punch Foundation Week

We ask all our new Publicans to attend our 5 day induction programme, even those with experience, as we want to welcome you to our ways of working that ensure you can keep in-touch with all the latest best practice and generally discover all the great ways we can help you to optimise your sales and be the best in your market place.  This induction to Punch is designed to ensure you have all the information and support you need from the outset.

This is a great opportunity to meet the Punch team who will give you the support you need, tailored for you and your business. Our external industry experts will also be on hand to deliver two essential qualifications, the BIIAB Award in Licensed Hospitality Operations (ALHO) and the BIIAB Award in Beer and Cellar Quality (ABCQ). 

The key areas of operational pub management covered are:-

Best in Class Marketing
: Identifying your target customers and staying ahead of the competition
Best in Glass: Setting up your drinks range and ensuring the perfect quality of every pint
Recipe for Success: How to boost sales with a targeted food offer 
Business Controls: Practical pub finance, pricing strategy and cost controls
Skilled People: How to recruit, induct, lead, manage and motivate your pub team
Legislative Responsibilities: Keeping you safe and legal
Maximising Sales: Merchandising your offer and setting up your customer service strategy to promote sales and maximise your profits.

Free First Year Memberships
We recognise the advantages of learning from the ideas, innovation and changes that occur in the wider market place and are leading supporters of the British Institute of Innkeeping (BII) and the Federation of Licensed Victuallers Association (FLVA) providing membership for your first year.         


Professional Onsite Cellar Training
You will receive a visit in your first two weeks from a cellar services expert to help you get the best out of your cellar and optimise your beer quality. This step by step practical training is tailored to your needs and will ensure you and your staff have the knowledge and ability to:-

• Grow sales
• Improve Standards
• Minimise wastage
• Maximise yield and have 100% confidence in your cellar and bar


To reserve your place on the Punch Foundation Week please contact your Partnership Development Manager or the Recruitment & Lettings team.

Click here to download Dates and venues

Click here to download our booking form

NEW PUBLICANS your first 6 months

We’ll give you all the support you need in your first six months and beyond.  You’ll benefit from expert advice and best practice training to boost your skills and confidence, helping you hit your targets and stay ahead of the competition

New Business Development Meetings

To help you get the best possible start in your new business, we will provide a dedicated New Business Development Manager who will work closely with you as a personal business adviser. Their role is to focus on helping you build your business and to be there for you whenever you need support or a sounding board for new ideas. 

Tailored Business Training

Training alongside you and your team can be delivered to help you launch your new business.  Your Regional Training manager will deliver on site training for your Pub Team alongside your dedicated  New Business Development Manager The ‘Set for Success’ training for your team covers:-

• First Impressions
• Bar Service
• Food Service
• Service Recovery

Personal Development Plan

The best pubs are run by the best people.  So we’ll tailor a plan to help you grow with your business..

FOR OUR PUBLICANS up and running

Once you are up and running we’re still on hand to help you build your business. We’ll continue to provide all the tailored training you need to gain the skills that will help you to continue to develop and grow a successful, sustainable and profitable business.

Punch online learning

A comprehensive range of online courses designed to help you hone your skills.  Our anytime learning resources for Publicans and staff are available for self-paced study through our Punch Buying club

Tailored Support

You will by now have a dedicated Partnership Development Manager who is on a mission to help you make your pub a success. Together you can develop an on-going practical action plan.

Pint Size Training

If you are pushed for time then these short training sessions can get you up to speed with everything you need to know in just 40 minutes. Ask your partnership development manager for more information

Revenue Workshops and Webinars 

Discover new ways to profit maximisation – through simple day to day sales and savings, or event based trading opportunities. Free to attend but invaluable!
Apprenticeships & Professional qualifications Consider the benefits of our range of industry-specific  qualifications, apprenticeships and NVQs, designed to help develop, motivate and ultimately reward your staff.

Pub Team Training Toolkits

Ready-made training materials for you to use to train your staff as part of your pub team development plans. Topics include:-

• Sales Techniques
• Restaurant and Bar Service
• Working effectively as a team
• Retail standards

As a Punch Publican you will have access to an unrivalled portfolio of training information through the Punch Buying Club